Professional SEO is important to keep your website healthy. At SMX Next, Ashley Berman Hale demonstrates how marketers can update their site's specificity statistics, offers and indexes.
No matter how great your content, the quality of your website and traffic will suffer if there are unresolved technical issues. That is why SEOs need to constantly evaluate the health of their properties.
"Professional SEO needs to be aware of and support all business-related business activities," said Ashley Berman Hale, VP, professional services at Deepcrawl, during her session on SMX Next. "We are nothing if we do not have the support, access and understanding of our colleagues' challenges and needs."
This requires the recognition of some digital business activities that highlight the importance of professional SEO in organizations. In addition to the solid technical procedures in place, other parts of the website will deal with problems, which may affect your mind.
"You should have a refunds on your invested funds," she said. “It has to go on - you have to be able to grow in a way that allows you to not only manage technical debt, but innovate and be the best in the classroom. This is exactly what you need to do in order to succeed in organic research. "
Managing your website means identifying the most pressing technical issues. Here are three ways in which Hale recommended marketers to evaluate the SEO quality of their site.
#Analyze website clarity
"Crawling is driven by links, that's how the internet works," Hale said. ”It is one of the most powerful gdgets you have to your site. Your links are a way for you to determine which pages have the most important content, and not all of your votes are made equal. ”
Hale recommends conducting a technical link test on your website to find out how it prioritizes specific links. Instead of updating links to your site (backlinks), this analysis shows you where your links are headed, which anchor text is used and more.
Once you know how your site links are organized, it is a good idea to update log files and explicit statistics. This shows how Google and other search engines interpret these symbols.
"It's grateful to see when Google is wasting time," she said. " Google Search Console - the site to open statistics and cover report - and check every URLs individually."
#Make sure search engines provide relevant pages
Website crawling is just one piece of the SEO technology controversy - searchers need to provide those pages. If your site content is not optimized for those bots, they will not be able to detect it and may not be able to provide it properly. To avoid this, advertisers need to present their content in formats that can be viewed by both searchers and searchers.
"Everything that needs a visit on a needs visitor's engagement will be so difficult if Google bots can't access it," Hale said. "Go to your most popular pages, leave important content in quotes on Google and see if they have it."
"One of the things you can do to see the offer is to use the easy-to-use mobile tool on Google to give you a better picture," he added.
#Review the index of pages on your site
If you know that Google and other search engines are transparent and deliver your site in the right way, spend some time reviewing your index pages. This can give you one of the clearest images of your site's life, highlig.
hting which pages were selected, which were not included and why the search engine made those decisions."You can look at everything Google sees, smart," said Hale, "While part of our army puts good things on the list, the other half can be bad stuff."
Hale recommends reviewing the Cover report at GSC, “which provides comprehensive integration. You can see a few examples of that tester's URL at the top - it gives you a lot of data on each page, including that it is indexed.
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