Among these 7 Most favorite Search Engines in the World

Keep up to date on the seven most favorite search engines, now. Learn about the pros and cons of SEO and individual development tips.

While we struggle daily to create an increase in our statistics when we update our "google / organic" or "google / CPC" traffic, there can be many missed opportunities.

Among these 7 Most favorite Search Engines in the World

Sometimes it pays to remove our blinds and look for a host of other opportunities around us that can create significant improvements in traffic and/or minimal modification.

Here's a look at the top seven search engines (that's right, there are more than one), a brief review of all the entry and exit points, and some links to some of the top topics on how to market and make money with them.

1. Google

With over 86% of the search market share, one never needs to introduce readers to Google. However, it clearly needs to rank any search engine rankings.

Created as a research project in 1996 by Sergey Brin and Larry Page, they offered to sell their engine in 1999 to Excite for a whopping $ 750,000. The offer was rejected, which made Google the top of my list of "bad business calls" again. Google's parent company Alphabet now costs around $ 1.012 billion as of this writing.

In addition to enabling their search results, Google also provides search results for a wide range of other search engines, including the old favorite Ask.com.

Good and bad

The biggest complaint of ranking on Google is obviously the potential overcrowding.

Too bad everyone wants this traffic, which makes organic search more competitive and paid search often more expensive than other sites.

In addition, many argue that Google removes searchers from clicking on websites and fulfilling their needs and objectives directly on the Google website through embedded captions, reduced number of natural results on the home page, increased paid search results, etc. competition is more expensive than the least likely prize.

Improvement Tips

A few of the most important tools for advertising in Google can be found at:

1. PPC Search Engine Guide Guide
2. Google Webmasters on YouTube

2. YouTube

YouTube was founded in 2005 by PayPal veterans and was purchased a year later none other than Google, giving it the ability to control the top two search engines in this list.

YouTube receives more than 2 billion login users per month and provides users with more than 1 billion hours each day (of course… billion).

If you want to know about the first video uploaded (with over 41 million views), a 19-second clip from co-founder Jawed Karim at the zoo.

Not exactly MTV playing "Video Killed Radio Star," but it did the job.

Good and bad

As with Google, it is easy to see the seduction of such huge traffic, but that too is a snare to advertisers.

Using YouTube as a traffic vehicle cannot be underestimated in terms of its impact if successful.

However, considering that more than 500 hours of video are uploaded to YouTube every minute, it can be challenging to stand out.

With paid opportunities under the Google Ads system, it can also be costly to compete for that.

That being said, if you can get the attention of your target audience on YouTube through amazing campaigns like those of Geiko or Blendtec, you can get amazing exposure in a cheap way.

Improvement Tips

A few key pieces of advertising on YouTube can be found at:

1. How to Rate a Video on YouTube and Google by Jeremy Knauff
2. YouTube SEO from Basic to Advanced: How to Improve Your Videos by Sam Hollingsworth

3. Amazon

Amazon was launched in 1995 and, as such, is considered one of the first major companies to sell goods online.

They started selling books online but growing rapidly. In 1999, founder Jeff Bezos won the Man of the Year award for making online shopping popular and accessible.

Amazon is so successful that last year almost half of all online searches do not start on Google (22%) but on Amazon (49%).

Combine this with their discovery of Whole Foods, which gives them access to new foods, and one can be sure that we will see this number continue to rise.

Is anyone looking for a Bluetooth adapter with their native avocado?

Good and bad

Good, as in Google, obviously - the scale. If you sell green widgets and want to be where people search for them, then you want to be on Amazon.

In fact, some may argue, based on numbers, that having a good and useful content tone can help you edit on Google and find all those people trying to figure out what the blue widgets are and what they need, but unless you're on Amazon, you won't be where they are. they actually want to convert.

Too bad the competition is fierce, prices and other details are easy to compare with competing products, and the cost of sales there can sometimes be very expensive. Your unique add-ons are hard to express in a product-focused program.

Early entry can be difficult if you do not have a unique product, as sales and reviews are important in the rating. For the same reason, well-established companies with good products and reputations can handle their placement well.

There are also CPC options to promote the product. It could be a price, but you also get a search at the end of the purchase cycle, so which engine is wrong?

It's too early to tell how Alexa will affect search and sales, but this is the place to watch. To prepare yourself for the potential situation where Amazon is winning (or at least doing well in the personal assistant race), the third topic below is also discussed.

Improvement Tips

A few key pieces of advertising on Amazon can be found at:

1. An advanced SEO guide for top positions on Amazon by Robyn Johnson
2. Amazon SEO is like Not Google SEO: 6 Keys dissimilar by Travis Jamison

4. Facebook

In 2006, Facebook (as we know it) was founded. From 2004 until then, it was accessible only to students, and in 2006, it was open to the rest of the world.

It is not natural to think about search engines. However, it has surpassed 2 billion searches/day, placing it ahead of Microsoft Bing.

With more than 1.62 billion sign-up visitors per month, Facebook also gives businesses and advertisers amazing access to the market and often where people are when they are unemployed (the current company does not openly engage), which means they may be better off following their nose and being tracked by your contribution. if there is interest.

Good and bad

It may be obvious how this story plays out. The biggest "pro" is the user base, but as it is in almost all platforms. With that user base comes the biggest “trick” - the price.

Depending on the target population, the price can reach as many dollars per click, making it cheaper than Google ads but still expensive. Some may argue that traffic is not intended.

There’s another pro-and-con: while traffic through Google’s ad search system revolves around search queries (Google at least) borrowing natural links, most Facebook ads revolve around job titles, locations, interests, and other demographic information. . You often lose a little consistency. However, it is a good way to get in front of people when they do not want to.

Do you want to launch a new product?

Get your new ebook in front of a host of SEO experts who may no longer be thinking about “SEO ebook”? Facebook offers a lot of flexibility in this area.

While their natural reach tended to decline sharply over the past few years, Facebook could also be a solid source of unpaid traffic.

This involves making sure that you have a reliable product and always produce good content as consistent interaction is the key to organic ranking.

Improvement Tips

A few key pieces of advertising on Facebook can be found at:

1. How to Customize Your Facebook Page by Victoria Edwards
2. 7 Important Facebook Marketing Tips For Small Business Advertisers By Michelle Morgan

5. Yandex

Yandex has its roots in a project started by two Russian developers to help split patents in 1990 under the Ark Arkia company.

The name Yandex was adopted in 1993, meaning "Yet Another indexer." The Yandex.ru domain was launched in 1997.

In 2011, they made public the New York Stock Exchange with a $ 1.3 billion IPO, making it the second-largest at the time (right behind Google).

Yandex currently has about 42.35% of all searches in Russia.

Good and bad

Like most smaller engines (compared to Google at least), there is less traffic on Yandex, but the competition is lower both naturally and paid.

The algorithms used by Yandex are more complex than Google, therefore, they are easier to test and configure.

Now the bad news: Although Yandex algorithms are more complex than Google, they have features that make it difficult for outsiders - including high weight in geolocation.

The paid system is obviously flexible in this regard, and compared with Google, Facebook, and Microsoft Bing, it tends to cost less per click. For example, the # 1 "casino" rating can cost more than $ 55 per click in the U.S. and only $ 0.82 on Yandex. Sure, that's an English word, but even the Russian "казино" is only $ 1.54.

Improvement Tips

A few key pieces of advertising on Yandex can be found at:

1. The Final Guide for Yandex SEO by Dan Taylor
2. Disclosing Secrets To Russian SEO tool - Yandex SEO designed Easy By Matthew Woodward

6. Microsoft Bing

Bing replaced MSN Search as a Microsoft response to Google in 2009. It starts with only 8.4% of the search market share, quickly skipping 10 percent, and in the deal, later that year to use Yahoo search increased to 28.1%. In 2016, they added AOL to sites that provided search results.

These supplements have made them a real competitor, and across all Microsoft products and services, their market share is close to 25.7%.

Bing has been making a number of games in the advertising space in its quest to find Google, adding many features to Microsoft Ads - though often they are all trying to play or make their program compatible with Google to easily import and manage the user.

In October 2020, Bing was officially renamed, Microsoft Bing.

Good and bad

Although Microsoft Bing does not have the market share Google does, it is respected in many markets, including the U.S. and the U.K.

Generally, their algorithms are as complex as Google's although they make a big move in the AI ​​space.

This gap in development often makes it easier to understand, predict, and prepare. While this may not be a permanent situation, it may be true for the short-term future.

Due to the low traffic, few SEO professionals are vying for the top 10 positions and learning algorithms that provide a good ROI for those who do.

On the ad side, there are complex systems you can work with. Due to the low volume and ease of setup from existing Google advertising campaigns, low traffic can easily be made by low CPC.

Although from personal experience, I must warn, their different understanding can be ridiculed if they do not donate so much money.

That aside, ROI could be better than Microsoft Bing, even though the conversion rate is much lower.

Note: This does not mean simply copying your Google Ads campaigns into Microsoft Ads and ending them. Each engine needs to be managed separately with its own CPC and demographics (leading to different conversion rates, etc.). However, copy campaigns can greatly speed up the setup process.

Improvement Tips

A few key elements in Bing advertising can be found at:

1. Bing Webmaster Guidelines
2. Bing Level Features Revealed In The Website Manager Update By Matt Southern

7. Baidu

Baidu was founded in 2000 and is the leading search engine in China, with a market share of over 69.55% with Google coming in at 3.76.

They are making huge investments in AI, expanding their core offerings in ways similar to Google, and are currently (as of this writing) sending their computer to self-driving cars (sounds familiar?).

Outside of China, Baidu has little power. Worldwide, Baidu enables 3.3 billion searches per day.

Good and bad

The bad thing about Baidu is that it offers only one market access. The good thing is that the market that offers access to it is huge.

That being said, it is important to understand that access to the Chinese market is not the same as access to any other (which is the curse of international SEO).

Visuals, spoken words, and cultures are completely different, and Google Translate will not help you win any customers.

To reach the Chinese market through Baidu, you need someone who speaks a language that understands and understands cultural marketing (not just “someone in my team who took two years of Mandarin high school”).

All in all, natural algorithms are much simpler than Google, and their paid systems can be simpler once set up, but that setup becomes more difficult if you live outside of China.

Improvement Tips

A few key pieces of Baidu advertising can be found at:

1. Baidu SEO: How to Do SEO in China. Interview with SEO Zac - #CrawlingMondays Episode 20 by Aleyda Solis
2. 25 Things You Didn't Know About Julia McCoy's Baidu

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